How to use Facebook and WooCommerce to help drive full-funnel growth Choosing the right niche for your business is critical. Defining what you’ll sell, to whom, and why is an essential step towards creating a profitable business. That’s exactly what Wajdan Gul and his wife did when founding SQUATWOLF in 2016. Marrying his entrepreneurial spirit … Continue reading How to use Facebook and WooCommerce to help drive full-funnel growth