Complete Yoast SEO Tutorial: Mastering Your WordPress SEO
Complete Yoast SEO Tutorial: Mastering Your WordPress SEO Yoast SEO is indisputably one of the most prominent SEO plugins designed for WordPress. This powerful tool offers a slew of features…
Search Engine Optimization
What is anchor text and how to improve link text?
What is anchor text and how to improve link text? By Edwin Toonen Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The…
What’s technical SEO?
8 technical aspects everyone should know
What’s technical SEO? 8 technical aspects everyone should know An SEO Basics post about technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more…
What is content marketing?
What is content marketing? Content marketing consists of all marketing activities that focus on the creation and sharing of information. If you’re serious about your SEO, it should definitely be…
What are rich snippets?
What is a rich snippet? A snippet is a result Google shows to the user in the search results. To give you an example: I was searching for a good recipe…
What is structured data?
What is structured data? Structured data is a way of describing your site to make it easier for search engines to understand. And to describe your site to search engines,…
10 tips for an awesome and SEO-friendly blog post
Writing blog posts requires skill. To keep your reader interested, you should think about the structure of your content and keep it enjoyable. If people like and understand an article,…
What is local SEO?
A website provides a platform to target a global online audience. However, local SEO specifically aims to achieve higher rankings within a particular geographic vicinity. Given the current context, with…
What is a landing page? And how does it work?
As simple as they sound, landing pages might be a confusing topic for site owners. What qualifies as a landing page and what doesn’t? Is every page you land on…
What are sponsored, nofollow and ugc links, and why use them?
Willemien is the Manager Content of yoast.com. She loves creating user-friendly content and making it easy to find for people and search engines. Links are an important part of SEO.…
Complete beginner’s guide to SEO
Complete beginner’s guide to SEO Table of contents Before you’re going to start building a website, we would advise you to draft up your SEO strategy first. A good SEO…
What is search intent?
Marieke van de Rakt Marieke van de Rakt is the CEO of Yoast. Her main focus is on growing the company. She is really passionate about maintaining open and friendly…
What is Email Marketing?
Email Marketing is an important part your business helping you to find new customers and develop your brand. Traditional methods such as the radio, television and newspapers have been the…
Important On-Page SEO Techniques – Search Engine Optimization
Important On-Page SEO Techniques – Search Engine Optimization On-page SEO is one of the most important processes you can use for achieving higher rankings in a search engine’s organic results…
How To Do Keyword Research
How To Do Keyword Research Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both…