.br: Brazil’s Vibrant Domain Name for Local and International Reach

The .br domain is the country code top-level domain (ccTLD) for Brazil. Managed by the Brazilian Network Information Center (NIC.br), it is a unique domain extension that represents the vibrant culture and identity of Brazil. With over 4 million registered .br domain names, it is the sixth most popular ccTLD in the world.

Register a Brazilian Domain Name


Choosing a .br domain offers numerous benefits for businesses and individuals looking to establish an online presence in Brazil. Here are three reasons why you should consider a .br domain for your website:

  1. Establish a Local Presence: By using a .br domain, you can show that you have a local presence in Brazil, which can help build trust and credibility among your target audience.
  2. Connect with a Vibrant Community: Brazil has a large and active community online, and using a .br domain can help you connect with them and tap into their interests and values.
  3. Improve SEO and Branding: A .br domain can also improve your search engine optimization (SEO) efforts and help build your brand image as a company or individual based in Brazil.

Registering a .br domain is a simple process. Here’s how you can do it:

  1. Check Availability and Eligibility: Use a domain availability checker to see if your desired .br domain is available and if you meet the eligibility requirements set by NIC.br.
  2. Choose a Registrar: Select a registrar approved by NIC.br to register your .br domain.
  3. Complete Registration Process: Follow the registrar’s instructions and complete the registration process by providing the necessary information and paying the registration fee.

To register a .br domain, you must meet certain requirements set by NIC.br, including:

  1. Registrant Requirements: The registrant must be an individual or legal entity with a Brazilian taxpayer identification number (CPF or CNPJ).
  2. Technical Requirements: You must have at least two functioning name servers to host your website.
  3. Administrative Requirements: The administrative contact listed must be a Brazilian resident or have a Brazilian proxy with a signed authorization.

Using a .br domain offers several benefits, including:

  1. Reach Local and International Audiences: With a .br domain, you can reach both local Brazilian audiences and international users interested in Brazil.
  2. Establish Credibility and Trust: A .br domain can help establish credibility and trust among Brazilian users, as it shows that you have a local presence and are invested in the country.
  3. Protect Your Brand and Identity: A .br domain can help protect your brand and identity in Brazil, preventing others from using your name or brand for their website.

Some successful websites using .br domains include Globo.com, UOL.com.br, and Mercadolivre.com.br. By using a .br domain, these websites have effectively connected with the Brazilian market and established their brands in the country. Consider using a .br domain for your website to tap into the potential of the Brazilian market and reach a wider audience.

Key Takeaways:


  • Expand your business reach with a .br domain, the top-level domain for Brazil.
  • Establish a strong local presence and connect with a vibrant community through a .br domain.
  • Improve SEO, build brand credibility, and protect your brand identity by registering for a .br domain.


What Is the .br Domain?

The .br domain is the country code top-level domain (ccTLD) for Brazil. It serves as a representation of Brazilian businesses, organizations, and individuals in the online landscape. Managed by the Brazilian Network Information Center (NIC.br), the .br domain has been in operation since 1989. It offers a localized online presence for businesses targeting the Brazilian market, establishing credibility and trust among local internet users. Additionally, it allows international companies to expand their reach to Brazilian customers. Overall, the .br domain plays a crucial role in promoting Brazil’s vibrant online community.

True story: A group of young entrepreneurs from Brazil launched their e-commerce platform using the .br domain. They believed that having a local domain would help them better connect with their target audience. With the .br domain, they were able to establish a strong online presence and build trust among Brazilian customers. Their platform quickly gained popularity and within a few years, they became one of the leading e-commerce companies in Brazil. This startup’s success is a testament to the .br domain’s power in fostering both local and international reach.

Why Choose a .br Domain?

In the competitive world of online presence, choosing the right domain extension is crucial for establishing a strong presence and reaching your desired audience. For businesses and individuals in Brazil, the .br domain offers a unique opportunity to connect with both a local and international audience. In this section, we will explore the benefits of choosing a .br domain, including establishing a local presence, connecting with a vibrant community, and improving SEO and branding.

Establish a Local Presence

To establish a local presence with a .br domain, follow these steps:

  1. Research: Understand the target market and identify the local audience.
  2. Choose a domain name: Select a relevant and memorable domain name that resonates with the local audience.
  3. Register the domain: Find a reputable registrar that offers .br domain registration services.
  4. Complete the registration process: Provide the necessary information and pay the registration fee.
  5. Create localized content: Develop website content that is tailored to the local audience, including language, culture, and preferences.
  6. Optimize for local search: Implement SEO strategies specific to the local market to improve visibility.
  7. Engage with the community: Participate in local events, collaborate with local businesses, and build relationships to strengthen your local presence.
  8. Promote your .br domain: Utilize local marketing channels and strategies to increase awareness and drive traffic to your domain.

Pro-tip: To further establish a local presence, consider obtaining a local address and phone number to build trust and credibility with the local audience.

Connect with a Vibrant Community

One of the main benefits of selecting a .br domain for your website is the opportunity to connect with a vibrant community. By using a .br domain, you can tap into Brazil’s dynamic online community and engage with local users who actively seek out products, services, and information. This not only demonstrates your commitment to the Brazilian market, but also helps establish credibility with your target audience.

Additionally, you can participate in local events, collaborate with other businesses, and build relationships with customers. By connecting with this vibrant community, your website can thrive and expand its reach in Brazil and beyond.

Improve SEO and Branding

Improving SEO and branding is essential when selecting a .br domain. Here are the steps to achieve this:

  1. Optimize your website: Utilize relevant keywords, meta tags, and descriptive URLs to enhance your site’s visibility in search engine results.
  2. Create quality content: Consistently produce engaging and valuable content that resonates with your target audience’s interests and addresses their needs.
  3. Build backlinks: Earn high-quality backlinks from reputable websites to increase your website’s authority and improve search engine rankings.
  4. Utilize social media: Take advantage of social media platforms to promote your brand and interact with your audience, driving traffic to your website.

Pro-tip: Continuously monitoring your website’s performance and making data-driven adjustments will help you consistently improve your SEO and branding efforts.

How to Register a .br Domain?

Are you looking to establish a strong online presence in Brazil? A .br domain could be the perfect choice for your website. But how exactly do you register a .br domain? In this section, we will guide you through the process step by step. First, we will discuss how to check the availability and eligibility of your desired .br domain. Then, we will help you choose a reputable registrar to register your domain with. Finally, we will walk you through the complete registration process, making it easy for you to secure your .br domain and reach a wider local and international audience.

Check Availability and Eligibility

To check the availability and eligibility for a .br domain, follow these steps:

  1. Visit a domain registrar or the Registro.br website.
  2. Enter your desired domain name in the search bar.
  3. Click on the search button to check if the domain is available.
  4. Verify if your desired domain meets the eligibility requirements stated by Registro.br.
  5. If the domain is available and you meet the eligibility criteria, proceed with the registration process.
  6. If the domain is unavailable, consider alternative domain names or extensions.

By following these steps, you can easily check the availability and eligibility of a .br domain for your website or online presence.

Choose a Registrar

When selecting a registrar for your .br domain registration, follow these steps:

  1. Research: Find accredited registrars that offer .br domain registration services.
  2. Compare: Compare pricing, features, and customer reviews of different registrars.
  3. Customer Support: Evaluate the quality of customer support provided, including availability and response time.
  4. Additional Services: Consider any additional services offered by the registrar, such as domain management tools or website hosting.
  5. Security: Check if the registrar offers security features like domain privacy protection or SSL certificates.
  6. Registration Process: Review the registration process and ensure it is simple and user-friendly.
  7. Renewal and Transfer: Understand the registrar’s policies for domain renewal and transferring to another registrar.
  8. Customer Feedback: Look for feedback from other customers who have used the registrar’s services.

By following these steps, you can select a registrar that meets your needs and preferences for registering your .br domain.

Complete Registration Process

To successfully register a .br domain, please follow these steps:

  1. First, check the availability and eligibility of your desired domain.
  2. Next, choose a reputable registrar that offers .br domain registration.
  3. Complete the registration process by providing all necessary information and making the required payment.

It is important to note that there may be specific requirements for registrants, such as being a legal entity or resident of Brazil. Additionally, technical and administrative requirements may need to be fulfilled.

To ensure a smooth registration process, it is recommended to use accredited registrars like Registro.br or trusted domain service providers. By following these steps, you can successfully complete the registration process and establish a strong online presence in Brazil.

What Are the Requirements for .br Domain Registration?

Before securing your own .br domain, it is important to understand the requirements for registration. In this section, we will break down the three main categories of requirements: registrant, technical, and administrative. By knowing the specific criteria for each, you can ensure a smooth and successful registration process for your .br domain. So let’s dive into the details and learn what it takes to obtain this vibrant and versatile domain for your local or international reach.

Registrant Requirements

To register a .br domain, you must meet certain registrant requirements. Follow these steps to successfully register your .br domain:

  1. Check eligibility: Make sure you meet the eligibility criteria set by the registry for .br domains.
  2. Choose a registrar: Select a reputable domain registrar that offers .br domain registration services.
  3. Provide necessary documents: Prepare the necessary documents, such as proof of identity and address, as specified by the registrar.
  4. Complete registration form: Fill out the registration form provided by the registrar with accurate information.
  5. Pay registration fee: Process the payment for the registration fee as required by the registrar.
  6. Submit the registration: Submit the completed registration form and necessary documents to the registrar for review and processing.
  7. Wait for confirmation: Wait for confirmation from the registrar regarding the successful registration of your .br domain.

Did you know? The registration process for .br domains is straightforward and can typically be completed within a few business days.

Technical Requirements

When registering a .br domain, there are specific technical requirements that must be met. Here is a list of steps to follow:

  1. Ensure that your domain name complies with the character limitations and allowed characters set by the .br registry.
  2. Set up DNS (Domain Name System) servers to manage your domain’s DNS records.
  3. Provide accurate and up-to-date contact information for the technical contact associated with the domain.
  4. Ensure that your domain’s DNS servers are properly configured to respond to queries for your domain name.

Meeting these technical requirements is crucial for successfully registering and maintaining a .br domain name.

Administrative Requirements

To register a .br domain, you must fulfill certain administrative requirements. Follow these steps to complete the process:

  1. Prepare all necessary documents, including a valid ID or passport, CPF or CNPJ, and proof of address.
  2. Choose a reputable registrar accredited by the Brazilian Network Information Center (NIC.br).
  3. Visit the registrar’s website and check the availability of your desired domain name.
  4. Provide the required information, such as your personal details, contact information, and DNS settings.
  5. Submit your registration application and pay the registration fee.
  6. Wait for confirmation from the registrar and for your domain to be activated.

Fun Fact: As of 2021, there are more than 4 million registered .br domains, making it one of the most popular country-specific top-level domains in the world.

What Are the Benefits of Using a .br Domain?

In the digital age, choosing the right domain name for your website is crucial for reaching your target audience and establishing your brand. For those based in Brazil or looking to expand their online presence to Brazil, a .br domain offers numerous advantages. In this section, we will explore the benefits of using a .br domain, including its ability to reach both local and international audiences, establish credibility and trust, and protect your brand and identity.

Reach Local and International Audiences

Using a .br domain can be advantageous for businesses looking to reach both local and international audiences. This allows companies to establish an online presence in Brazil while also targeting a global market. By utilizing a .br domain, businesses can customize their website content to appeal to local consumers, ensuring it resonates with the target audience. Furthermore, a .br domain can enhance credibility and trust among Brazilian customers, as it demonstrates a commitment to the local market.

Successful websites such as Globo.com, UOL.com.br, and Mercadolivre.com.br have effectively utilized .br domains to reach both local and international audiences.

Establish Credibility and Trust

Building credibility and trust is essential when selecting a .br domain. Here are steps to achieve this:

  1. Choose a .br domain that accurately represents your brand and industry.
  2. Ensure your website design is professional and user-friendly.
  3. Provide reliable and accurate information on your website.
  4. Include testimonials and reviews from satisfied customers to establish trust.
  5. Implement security measures to safeguard user data and transactions.
  6. Optimize your website for search engines to enhance visibility and credibility.
  7. Engage with your audience through regular updates and interaction.
  8. Invest in customer service to promptly address inquiries and concerns.

By following these steps, you can establish credibility and trust with your audience, ultimately increasing the success of your .br domain.

Protect Your Brand and Identity

Protecting your brand and identity is essential in the online world. When selecting a domain, choosing a .br domain can provide added security and protection. Here are the steps to safeguard your brand and identity with a .br domain:

  1. Choose a distinctive and memorable domain name that represents your brand.
  2. Register your domain with a reputable registrar that offers robust security measures.
  3. Implement proper security protocols, such as SSL certificates, to protect customer data.
  4. Regularly monitor your domain for any unauthorized use or infringement.
  5. Consider trademark registration to further safeguard your brand and identity.

By following these steps, you can ensure that your brand and identity are well-protected with a .br domain.

What Are Some Successful Websites Using .br Domains?

Brazil’s .br domain has become a popular choice for both local and international websites looking to establish a strong online presence in the country. In this section, we will take a closer look at some of the most successful websites that have chosen to use the .br domain. From major media outlets like Globo.com to e-commerce giants like Mercadolivre.com.br, we will explore the diverse range of websites that have found success with this unique domain extension.


Globo.com is a prominent website that utilizes the .br domain extension. It is one of the most popular websites in Brazil, offering a wide range of content including news, entertainment, and sports. With its strong presence and extensive reach, Globo.com serves as a valuable platform for businesses and individuals looking to connect with the Brazilian audience. Additionally, the use of the .br domain extension helps establish credibility and trust among local users. As a successful example of a website using the .br domain, Globo.com demonstrates the potential and advantages of choosing this domain extension for reaching both local and international audiences.


UOL.com.br is a popular website in Brazil, offering a wide range of online services such as news, email, and entertainment. It is one of the largest internet portals in the country, attracting millions of users every day. With its .br domain, UOL.com.br establishes a strong local presence and connects with the vibrant Brazilian online community. The use of a .br domain also helps improve their SEO and branding efforts, making them easily identifiable as a Brazilian website.

Fun fact: UOL.com.br was launched in 1996 and has since become a trusted source of information and services for Brazilians.


Mercadolivre.com.br is one of the successful websites that utilizes the .br domain. As the largest online marketplace in Brazil, Mercadolivre.com.br connects buyers and sellers, offering a wide range of products and services. With its local presence and extensive reach, Mercadolivre.com.br has established credibility and trust among users. By using a .br domain, they have effectively targeted local and international audiences, showcasing Brazil’s vibrant e-commerce scene. With their strong branding and commitment to customer satisfaction, Mercadolivre.com.br has become a prominent player in the Brazilian online marketplace.

Frequently Asked Questions

1. What is a .br domain and why should I register one for my business?

A .br domain is the country-code top-level domain of Brazil, managed by the Brazilian Network Information Center (BNIC). It is exclusively granted to legal entities in Brazil and offers benefits such as credibility, exclusivity of trademark and business name, and strengthening of local presence. It can also help with SEO and social media marketing in Brazil.

2. Can non-Brazilian citizens register a .br domain for their business?

No, only Brazilian citizens or those with an established presence in the country can register a .br domain. This is due to strict guidelines set by the Brazilian government to prevent misuse or theft of trademarks and brand names by competitors.

3. How does having a .br domain help build credibility for my business in Brazil?

A .br domain shows the legality of a business and helps build credibility among the Brazilian people. This can also help in brand promotion and building a strong local market base.

4. Is it beneficial to have a .br domain for SEO purposes?

Yes, search engines in Brazil prioritize local websites, making it beneficial to have a .br domain for SEO purposes. This can help increase visibility and attract more online shoppers to your business site.

5. Can a .br domain help establish and grow my business in Brazil’s vibrant economy?

Yes, with Brazil’s rebounding economy and projected GDP growth, there are vast opportunities for entrepreneurs, start-ups, and investors. A website with a .br domain can help establish and grow your business in Brazil, providing access to the local market base and online shoppers.

6. Are there different types of .br domains available for registration?

Yes, there are various .br extensions available, including .blog.br, .com.br, .eco.br, .net.br, .org.br, and .tv.br. Each extension caters to different types of businesses and can help target specific audiences in Brazil.

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