.cn: The Gateway Domain Name to China’s Digital World

The .cn domain is the country code top-level domain (ccTLD) for China and is the most popular domain extension used in the country. It is an essential gateway to China’s digital world, providing businesses with a unique opportunity to establish a strong online presence in the world’s largest market. According to the China Internet Network Information Center (CNNIC), as of December 2020, there were over 100 million registered .cn domain names, making it the third-largest ccTLD in the world.

Register a Chinese Domain Name


For businesses, having a .cn domain is crucial for tapping into the Chinese market and building a successful online presence. In fact, a study by China Internet Watch found that Chinese consumers are more likely to trust and purchase from a website with a .cn domain compared to a .com domain. This highlights the importance of having a .cn domain for businesses targeting Chinese consumers.

Registering a .cn domain is a straightforward process, although it does come with certain requirements and challenges. To register a .cn domain, the applicant must be a Chinese citizen or a Chinese-registered company, and the domain name must be related to the individual or company’s name. However, businesses can overcome these challenges by partnering with a reliable and experienced domain registrar that offers assistance in the registration process.

When choosing a .cn domain name, businesses must consider important factors such as brand relevance, keyword usage, and cultural sensitivity. Having a .cn domain comes with numerous benefits, including establishing a strong online presence in China, building trust and credibility with Chinese consumers, increasing visibility in Chinese search engines, and protecting your brand in China.

However, there are also challenges to having a .cn domain, such as language and cultural barriers, strict registration requirements, and potential government restrictions. These challenges can be overcome by working with a local partner and following the necessary guidelines and regulations.

The future of .cn domain looks promising, with projections for continuous growth in the Chinese market. As more and more Chinese businesses and consumers go online, the demand for .cn domains is expected to increase. Therefore, businesses should consider registering a .cn domain to take advantage of the opportunities in China’s digital world.

Key Takeaways:


  • Establish a strong online presence in China by registering a .cn domain.
  • Gain trust and credibility with Chinese consumers through a .cn domain.
  • Increase visibility in Chinese search engines and protect your brand with a .cn domain.


What Is the .cn Domain?

The .cn domain is the country code top-level domain (ccTLD) for China. It serves as China’s digital representation and is widely utilized for websites, email addresses, and online businesses within the country. Administered by the China Internet Network Information Center (CNNIC), obtaining a .cn domain requires meeting specific eligibility criteria, such as having a registered business or entity in China. With over 20 million registered .cn domains, it is one of the most popular ccTLDs worldwide.

Fun fact: The .cn domain was first introduced in 1990 and has played a significant role in China’s digital development ever since.

Why Is .cn Important for Businesses?

The .cn domain plays a crucial role in establishing a strong online presence for businesses in China. Here’s why having a .cn domain is important:

  1. Local credibility: By having a .cn domain, your business is seen as authentic and trustworthy by Chinese consumers.
  2. Access to a vast market: With a whopping 900 million internet users, China offers immense opportunities for businesses, and a .cn domain helps you tap into this market.
  3. Improved website speed: Hosting your website on a local .cn domain ensures faster loading times for Chinese users, enhancing their overall user experience.

Pro-tip: To further boost your online visibility, consider optimizing your website with Chinese keywords and engaging with local social media platforms like WeChat.

How to Register a .cn Domain?

To register a .cn domain, follow these steps:

  1. Choose a domain registrar that offers .cn domain registration.
  2. Check if your desired domain name is available.
  3. Provide the necessary information, including your contact details and proof of identity.
  4. Pay the registration fee and any additional fees required by the registrar.
  5. Complete the registration process and wait for confirmation.

Here are some suggestions to consider while registering a .cn domain:

  • Research and choose a reputable registrar with experience in registering .cn domains.
  • Ensure that you comply with China’s domain registration requirements and regulations.
  • Protect your domain by opting for additional security measures, such as domain privacy protection.
  • Consider hiring a local agent or consultant who can assist you with the registration process and provide guidance on Chinese policies and regulations.

What Are the Requirements for Registering a .cn Domain?

In order to register a .cn domain, there are specific requirements that must be fulfilled. These include:

  1. Possession of a valid business license or a valid identification document for individuals
  2. A local presence in China, either through a registered company or a local contact
  3. A Chinese language website
  4. Compliance with all Chinese regulations and policies

These requirements serve to ensure that only legitimate businesses or individuals are able to register a .cn domain. This helps to maintain the integrity of the domain and safeguard the interests of Chinese consumers. Meeting these requirements may involve additional paperwork and communication with Chinese authorities. It is important to seek guidance from a domain registrar or legal expert who is familiar with Chinese regulations to ensure a smooth and successful registration process.

What Are the Steps for Registering a .cn Domain?

To successfully register a .cn domain for your business or personal use, follow these steps:

  1. Choose a reputable domain registrar that offers .cn domain registration.
  2. Check the availability of your desired .cn domain name.
  3. Prepare the required documents, including a copy of your business license or personal ID.
  4. Submit the necessary information and documents to the registrar.
  5. Pay the registration fees and any additional charges.
  6. Wait for the domain registration process to be completed.
  7. Once approved, manage your .cn domain through the registrar’s control panel.
  8. Renew your .cn domain registration annually to maintain ownership.

By following these steps, you can successfully register a .cn domain for your business or personal use.

How to Choose the Right .cn Domain Name?

To choose the perfect .cn domain name, simply follow these steps:

  1. Research: Gain an understanding of the target audience and current market trends in China.
  2. Keywords: Include relevant Chinese keywords in the domain name to improve search engine visibility.
  3. Simplicity: Keep the domain name short, easy to remember, and pronounceable for Chinese users.
  4. Brand Consistency: Align the domain name with your brand identity to establish trust and recognition.
  5. Protect Intellectual Property: Register variations of your domain name to prevent trademark infringement.

Here’s a true story: A company successfully expanded into the Chinese market by following these steps and registering a .cn domain name that incorporated their brand name and relevant keywords. This resulted in increased website traffic and higher conversions, ultimately leading to success in China’s digital world.

What Are the Important Factors to Consider in Choosing a .cn Domain Name?

When selecting a .cn domain name, there are several crucial factors that must be taken into consideration. These factors include the relevance of the name to your business or brand, its simplicity, memorability, and cultural sensitivity. It is important for the domain name to accurately represent your company’s identity and resonate with Chinese consumers. Furthermore, it should be easy to remember and type, avoiding complex spellings or special characters. Cultural sensitivity is also of utmost importance to avoid unintentionally offending or confusing Chinese users. For instance, Starbucks chose the Chinese name “星巴克 (Xingbake)”, which means “Starbucks” but also sounds similar to “bright star” in Chinese, appealing to local customers.

What Are the Benefits of Having a .cn Domain?

In today’s globalized world, having a strong online presence is crucial for any business looking to expand and thrive. And with China’s rapidly growing digital market, having a .cn domain can provide significant advantages for companies looking to establish themselves in this market. In this section, we will discuss the benefits of having a .cn domain, including how it can help establish a strong online presence in China, build trust and credibility with Chinese consumers, increase visibility in Chinese search engines, and protect your brand in this lucrative market.

1. Establishes a Strong Online Presence in China

Establishing a strong online presence in China is crucial for businesses looking to expand their reach in the country. Here are the steps to achieve this:

  1. Research Chinese market trends and consumer behavior to understand the target audience.
  2. Choose a relevant and memorable .cn domain name that aligns with the brand and resonates with Chinese consumers.
  3. Register the .cn domain through a reputable domain registrar that specializes in Chinese domains.
  4. Optimize the website for Chinese search engines by using relevant keywords, localizing content, and ensuring fast loading speed.
  5. Create a strong social media presence on popular Chinese platforms like WeChat, Weibo, and Douyin.

Pro-tip: Partnering with local influencers or collaborating with Chinese brands can further enhance your online presence and credibility in China.

2. Builds Trust and Credibility with Chinese Consumers

Building trust and credibility with Chinese consumers is crucial for businesses looking to establish a strong online presence in China. Here are some steps to achieve this:

  1. Localize your website and content to cater to the preferences and cultural nuances of Chinese consumers.
  2. Obtain a .cn domain, as it demonstrates your commitment to serving Chinese customers.
  3. Partner with local influencers or key opinion leaders (KOLs) to promote your brand and earn trust among Chinese consumers.
  4. Utilize Chinese social media platforms like WeChat and Weibo to engage with your target audience and gain their trust.
  5. Provide excellent customer service and support in Mandarin, ensuring prompt and effective communication with Chinese consumers.

By following these steps, businesses can enhance their reputation, gain the trust of Chinese consumers, and establish a strong foothold in the Chinese market.

3. Increases Visibility in Chinese Search Engines

Increasing visibility in Chinese search engines is crucial for businesses targeting the Chinese market. Here are the steps to improve visibility:

  1. Optimize your website for Chinese search engines by conducting keyword research in Chinese, using Chinese meta tags, and ensuring fast loading times.
  2. Create Chinese-language content on your website, including blog posts, articles, and product descriptions, to attract Chinese users and improve search engine rankings.
  3. Engage with Chinese social media platforms like WeChat and Weibo to promote your website and increase visibility among Chinese users.
  4. Collaborate with Chinese influencers or bloggers to generate backlinks and drive traffic to your website.

A company specializing in luxury goods followed these steps and experienced a significant increase in website traffic from Chinese search engines. They were able to reach a wider Chinese audience, resulting in higher sales and brand recognition in the Chinese market.

4. Protects Your Brand in China

Having a .cn domain can provide protection for your brand in China by preventing unauthorized individuals or businesses from using your brand name in their domain.

  1. Register your brand as a trademark in China to establish legal protection.
  2. Choose a reputable domain registrar that offers .cn domain registration.
  3. Submit the necessary documents and information required by the registrar to prove your ownership of the brand.
  4. Regularly monitor your domain to ensure that no one else is using your brand name.

Fact: With millions of registered domains, the .cn domain is one of the most popular country code top-level domains (ccTLDs).

What Are the Challenges of Having a .cn Domain?

As China’s digital presence continues to grow, having a .cn domain name has become increasingly important for businesses and individuals alike. However, obtaining and maintaining a .cn domain comes with its own set of challenges. In this section, we will discuss the obstacles that may arise when registering for a .cn domain, including language and cultural barriers, strict registration requirements, and potential government restrictions. Understanding these challenges is crucial for anyone looking to establish a strong online presence in China.

1. Language and Cultural Barriers

Overcoming language and cultural barriers is crucial when establishing a .cn domain for businesses targeting the Chinese market. To ensure success, here are some key steps to consider:

  1. Translation: Translate all website content, including the domain name, into Chinese to cater to the local audience.
  2. Localization: Adapt website design, colors, and imagery to align with Chinese culture and preferences.
  3. Content customization: Create culturally relevant content that resonates with Chinese consumers.
  4. Engage local talent: Collaborate with Chinese professionals or agencies to navigate cultural nuances.
  5. Market research: Conduct thorough market research to understand Chinese consumer behavior and preferences.

By following these steps, businesses can effectively overcome language and cultural barriers and maximize the potential of their .cn domain.

2. Strict Registration Requirements

Strict registration requirements are in place when it comes to registering a .cn domain. To successfully register a .cn domain, you need to follow a specific set of steps:

  1. Ensure that you have a legally registered Chinese entity or a representative office in China.
  2. Provide all necessary documents, including a business license, organization code certificate, and a signed application form.
  3. Choose a reliable registrar that is accredited by the China Internet Network Information Center (CNNIC).
  4. Submit your application through the registrar and pay the required fees.
  5. Wait for the CNNIC to review and approve your application.
  6. Once approved, complete the registration process by providing additional information and verifying your identity.
  7. Once all steps are completed, you can officially own and use your .cn domain.

To successfully navigate the strict registration requirements for a .cn domain, it is recommended to seek assistance from a professional domain registration service provider familiar with the process. They can guide you through the requirements, documentation, and registration process smoothly and efficiently.

3. Potential Government Restrictions

Potential government restrictions can pose challenges for businesses looking to register a .cn domain. To overcome these challenges, businesses can take the following steps:

  1. Research: Understand the specific government regulations and restrictions related to domain registration in China.
  2. Compliance: Ensure that the business meets all the requirements set by the Chinese government for domain registration.
  3. Local Partnerships: Establish partnerships with local entities or domain registrars who have knowledge and experience navigating government regulations.
  4. Translation and Localization: Translate and localize the website content to comply with local regulations and appeal to Chinese consumers.
  5. Secure Online Presence: Invest in cybersecurity measures to protect the website and data from potential government restrictions and to maintain a secure online presence.

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How Can Businesses Overcome These Challenges?

To successfully expand into China’s digital world, businesses must take strategic steps to overcome the challenges. These steps include:

  1. Localized Marketing: Tailor marketing strategies to the Chinese market by understanding cultural nuances and preferences.
  2. Partnering with Local Experts: Collaborate with local agencies or consultants who have a deep understanding of the Chinese market.
  3. Adapting to Local Regulations: Familiarize yourself with Chinese regulations, including data privacy and censorship laws.
  4. Building Trust: Establish trust with Chinese consumers by showcasing your commitment to quality, reliability, and customer satisfaction.
  5. Digital Localization: Optimize your website, mobile apps, and social media platforms to ensure they are accessible and engaging for Chinese users.
  6. Navigating Language Barriers: Employ professional translation services to accurately communicate your brand message in Chinese.

What is the Future of .cn Domain?

The future of the .cn domain appears to be bright as it continues to play a crucial role in China’s digital landscape. With a population of over 1.4 billion and a rapidly growing number of internet users, the demand for .cn domains is expected to rise.

The Chinese government has also taken steps to promote the use of .cn domains by implementing policies to streamline the registration process and strengthen security measures. Additionally, the .cn domain offers businesses a valuable opportunity to establish their online presence in the Chinese market, known for its vast potential and economic growth.

What Are the Predictions for the Growth of .cn Domain?

There are optimistic predictions for the growth of the .cn domain in the future. Due to China’s immense population and rapidly expanding digital market, the demand for .cn domains is expected to significantly increase. As more businesses seek to establish their online presence in China, registering a .cn domain can provide numerous advantages. It allows businesses to connect with Chinese consumers, build trust, increase visibility in local search engines, and protect their brand in the Chinese market.

Overcoming challenges such as language barriers and strict registration requirements is crucial for businesses to fully benefit from the opportunities presented by the .cn domain.

Frequently Asked Questions

What is the significance of .cn domain name for businesses?

The .CN domain name is the country code top-level domain (ccTLD) for websites in mainland China and has over 20 million registrations. It is essential for businesses looking to enter the Chinese market and reach the vast internet population in China.

What are the technical steps involved in registering a .cn domain name?

The registration procedure for .CN domains has been simplified since 2012. To register a .CN domain, specific documents must be provided to CNNIC (China Internet Network Information Centre) depending on the registrant’s location and type (company or individual). These documents include registration certificate, identity card, and a letter of commitment with signature, among others.

How does real name verification play a role in .cn domain registration?

CNNIC, the government agency responsible for managing China’s domain name registry, requires real name verification for all .CN domain registrations. This is to ensure the validity and authenticity of the registrant’s personal information.

What are the policies and regulations regarding .cn domain registration for foreign companies?

Since 2012, foreign companies can register .CN domains regardless of their location or nationality. However, they must provide specific documents, including a Chinese business license and Chinese Citizen National ID of the representative, for the registration to be approved by CNNIC.

What security measures can be implemented with .cn domains?

There are several security features that can be added to .CN domains, such as the Update Prohibition Lock, Transfer Prohibition Lock, and WHOIS Privacy Protection. These help prevent unauthorized changes to the domain registration information and protect personal information from being disclosed.

How can chrome plugins and firefox browser extensions help with .cn domain registration?

Some helpful plugins and extensions, such as Resolvr add-on and HNS.to gateway, can assist with .CN domain registration, especially for individuals or companies outside of China. These tools can simplify the process and guide users through the necessary steps.

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