.foundation: The Charitable Domain Name for Foundations and NGOs

.foundation is a top-level domain (TLD) specifically created for foundations, non-governmental organizations (NGOs), and other non-profit organizations. It provides a unique web address for these organizations to establish their online presence and showcase their philanthropic efforts.

.foundation domain is a great opportunity for these organizations to further their cause and connect with their audiences. Unlike traditional TLDs such as .com, .org, or .net, .foundation is exclusively designed for charitable organizations. It offers a clear and direct identity for foundations and NGOs, making it easier for potential donors and supporters to find and connect with them online.

Any legitimate foundation or NGO can use .foundation domain name for their website. It is a great option for organizations that want to differentiate themselves from other commercial organizations and highlight their charitable activities.

There are several benefits of using .foundation domain name, such as:

  1. Clearly identifies as a non-profit organization: .foundation domain name makes it clear to visitors that the organization is a non-profit and has a philanthropic purpose.
  2. Establishes trust and credibility: Having a .foundation domain name can establish trust and credibility among potential donors and supporters. It shows that the organization is legitimate and committed to its cause.
  3. Increases visibility and reach: With a unique and relevant web address, .foundation domain can increase the organization’s visibility and reach to a wider audience.
  4. Provides a unique and memorable web address: .foundation domain offers a distinctive web address that is easy to remember and stands out from other generic TLDs.

To register a .foundation domain name, the organization can do so through an accredited domain registrar. The process is simple and similar to registering any other domain name.

There are some restrictions in using .foundation domain name, such as:

  • Must be a legitimate foundation or NGO: .foundation domain name can only be used by legitimate foundations and NGOs with a valid charitable purpose.
  • Cannot be used for commercial purposes: The primary purpose of .foundation domain is for charitable organizations and cannot be used for commercial activities.
  • Cannot be used for illegal or inappropriate content: .foundation domain should not be used for any illegal or inappropriate content that goes against the values and purpose of the TLD.

In addition to establishing an online presence, .foundation domain name can also help in fundraising efforts. Here’s how:

  1. Increases online donations: A unique and credible web address can encourage more online donations from potential supporters.
  2. Attracts more donors and supporters: With a clear and direct web address, .foundation domain can attract more donors and supporters who are interested in the organization’s cause.
  3. Creates a strong online presence for the organization: .foundation domain can help in creating a strong online presence for the organization, making it easier for people to find and support their cause.

Key Takeaways:


  • .foundation is a specialized domain name for foundations and NGOs, providing a clear identification as a non-profit organization and establishing trust and credibility.
  • By using a .foundation domain, organizations can increase visibility and reach, while also having a unique and memorable web address.
  • Registering a .foundation domain requires meeting certain restrictions, such as being a legitimate foundation or NGO and not using it for commercial or inappropriate purposes.


What Is .foundation Domain?

The .foundation domain is a top-level domain (TLD) specifically designed for foundations and non-governmental organizations (NGOs). It offers a distinct web address that clearly identifies the organization as a foundation or NGO. This domain extension can help enhance the visibility and credibility of these organizations by facilitating easier online access and communication. It is an excellent choice for foundations and NGOs seeking to establish a professional online presence and showcase their mission and impact.

True history: The .foundation domain was introduced in 2013 as part of the new generic top-level domain program by the Internet Corporation for Assigned Names and Numbers (ICANN). Its purpose was to cater to the specific needs of foundations and NGOs, providing them with a dedicated online space to showcase their work and connect with supporters and stakeholders. Since its launch, the .foundation domain has been embraced by numerous organizations around the world, contributing to the growth and recognition of the philanthropic sector in the digital world.

How Is .foundation Domain Different From Other Domain Names?

The .foundation domain name offers unique advantages for foundations and NGOs, setting it apart from other domain names. Here are a few key differences:

  1. Relevance: The .foundation domain immediately conveys the purpose and mission of organizations, making it clear to visitors.
  2. Trustworthiness: It enhances credibility and trust among users, as it is specifically designed for non-profit organizations.
  3. Targeted audience: Organizations using .foundation can connect with a specific audience interested in supporting charitable causes.
  4. Visibility: The .foundation domain stands out amidst the crowded online space, capturing attention and distinguishing organizations from competitors.
  5. Brand recognition: Having a .foundation domain helps create a strong brand identity and reinforces the organization’s commitment to philanthropy.

How Is .foundation Domain Different From Other Domain Names?

Who Can Use .foundation Domain Name?

The .foundation domain name is a great option for foundations and NGOs. It is specifically designed for organizations working in the charitable sector. Any foundation, non-profit organization, or NGO can utilize the .foundation domain name to establish their online presence and showcase their philanthropic work. This domain extension helps to create a strong online identity and build trust among donors and supporters.

Some examples of organizations that can benefit from using the .foundation domain name include:

  • educational foundations
  • healthcare foundations
  • environmental organizations
  • social welfare NGOs

Embrace the .foundation domain name to amplify your impact and effectively connect with your target audience.

What Are The Benefits Of Using .foundation Domain Name?

As the internet becomes increasingly crowded, standing out as a non-profit organization can be a challenge. This is where the .foundation domain name comes in. In this section, we will discuss the benefits of using a .foundation domain name for foundations and NGOs. From clearly identifying as a non-profit organization to increasing visibility and establishing trust, we will explore how this unique and meaningful domain extension can make a significant impact for your organization in the digital world.

1. Clearly Identifies As A Non-profit Organization

Using a .foundation domain name clearly identifies your organization as a non-profit, establishing credibility and trust. Here are a few steps to ensure that your non-profit is clearly identified as a non-profit organization:

  1. Choose a .foundation domain name that accurately reflects your organization’s mission and purpose.
  2. Create a professional website showcasing your non-profit’s activities, impact, and goals.
  3. Include your organization’s mission statement and information about your non-profit status on your website.
  4. Highlight your non-profit’s achievements, partnerships, and testimonials from beneficiaries or supporters.
  5. Regularly update your website with news, events, and success stories to keep your audience engaged.

The .foundation domain was introduced in 2014 by the Internet Corporation for Assigned Names and Numbers (ICANN) to provide a specific online space for non-profit organizations and foundations. Since then, it has helped numerous non-profits clearly showcase their mission and work to a global audience, making it easier for supporters and donors to find and connect with them online.

2. Establishes Trust And Credibility

Establishing trust and credibility is crucial for any organization, including foundations and NGOs. Utilizing a .foundation domain name can greatly aid in achieving this goal. Here are some steps to demonstrate how a .foundation domain establishes trust and credibility:

  1. Choose a clear and concise domain name that accurately reflects the organization’s mission and purpose.
  2. Include relevant and informative content on the website, such as the organization’s history, achievements, and impact.
  3. Showcase testimonials and endorsements from individuals or organizations that have benefited from the foundation’s work.
  4. Highlight partnerships and collaborations with reputable institutions or well-known figures in the field.
  5. Ensure the website design is professional, user-friendly, and visually appealing.
  6. Provide transparent and easily accessible information about the foundation’s finances, governance, and impact measurement.
  7. Regularly update the website with news, success stories, and upcoming events to demonstrate the foundation’s ongoing commitment to its mission.
  8. Engage with the audience through various social media platforms, promptly responding to inquiries and feedback.

By following these steps, a foundation or NGO can establish trust and credibility with its stakeholders, donors, and supporters, ultimately strengthening its impact and reach.

3. Increases Visibility And Reach

Increasing visibility and reach is a key benefit of using a .foundation domain name. Here are steps to maximize visibility and reach for your foundation or NGO:

  1. Optimize your website for search engines by using relevant keywords and regularly updating content.
  2. Utilize social media platforms to share your organization’s mission, events, and success stories.
  3. Collaborate with influencers and other organizations to expand your reach to new audiences.
  4. Create engaging and shareable content, such as videos, blog posts, and infographics, to attract and retain visitors.
  5. Participate in online communities and forums related to your cause to build relationships and increase awareness.

When a non-profit organization registered a .foundation domain and implemented these strategies, their website traffic increased by 50% in just three months, leading to a significant growth in donations and support for their cause.

4. Provides A Unique And Memorable Web Address

A .foundation domain offers foundations and NGOs a one-of-a-kind and easily remembered web address, elevating their online presence. By utilizing a .foundation domain, organizations can differentiate themselves from generic domain extensions and establish a distinct brand identity. This aids in establishing credibility and building trust with potential donors and supporters. A memorable web address also simplifies the process of finding and remembering the organization’s website, increasing visibility and attracting more traffic.

Registering for a .foundation domain requires meeting the eligibility criteria of being a legitimate foundation or NGO and using the domain exclusively for non-commercial, legal, and appropriate purposes.

How To Register A .foundation Domain Name?

To register a .foundation domain name, follow these steps:

  1. Choose a domain registrar that offers the registration of .foundation domain names.
  2. Check the availability of your desired .foundation domain name.
  3. If it is available, proceed with the registration process by providing the necessary information.
  4. Fill out the registration form, including your contact details and payment information.
  5. Review and confirm your registration details.
  6. Submit your registration and make the required payment.
  7. Upon successful registration, you will receive a confirmation email with your domain details.
  8. Configure your .foundation domain settings, such as DNS and email forwarding, if needed.
  9. Start using your .foundation domain for your foundation or NGO website.

What Are The Restrictions Of Using .foundation Domain Name?

While the .foundation domain name may seem like an ideal choice for foundations and NGOs, there are certain restrictions that must be adhered to in order to use this domain. Understanding these limitations can help organizations make an informed decision about whether the .foundation domain is the right fit for their website. In this section, we will discuss the three main restrictions for using a .foundation domain: legitimacy as a foundation or NGO, prohibition of commercial use, and restrictions on illegal or inappropriate content.

1. Must Be A Legitimate Foundation Or NGO

To register a .foundation domain name, you must follow these steps:

  1. Ensure that your organization is a legitimate foundation or NGO.
  2. Gather all the necessary documentation and proof of your organization’s legitimacy.
  3. Choose a reputable domain registrar that offers .foundation domains.
  4. Search for the availability of your desired domain name.
  5. If available, proceed with the registration process.
  6. Provide accurate and up-to-date information about your organization during registration.
  7. Complete the registration process by paying the required fees.
  8. Verify and confirm your registration details.
  9. Wait for the domain to be registered and assigned to your organization.
  10. Once registered, start using your .foundation domain for your website and online presence.

Pro-tip: Regularly update and maintain your .foundation domain to ensure it accurately represents your organization and its activities.

2. Cannot Be Used For Commercial Purposes

The .foundation domain name is exclusively reserved for legitimate foundations and NGOs and cannot be used for commercial purposes. This restriction ensures that the domain is not misused and maintains the integrity of the .foundation domain as a dedicated space for charitable organizations. By prohibiting commercial use, the .foundation domain sets itself apart from other domain names that are available for businesses and for-profit entities. This aligns with the purpose of the .foundation domain, which is to provide a unique online identity for organizations focused on social impact and philanthropy.

Fact: The .foundation domain was launched in 2014, making it one of the newer domain extensions available for registration.

3. Cannot Be Used For Illegal Or Inappropriate Content

When using a .foundation domain name, it is important to adhere to the restrictions to maintain the integrity of the domain and the purpose it serves.

  • Avoid illegal content: Ensure that your website does not promote or engage in any illegal activities.
  • Avoid inappropriate content: Do not post or link to any content that is offensive, obscene, or violates community standards.
  • Follow ethical guidelines: Maintain a high standard of ethical conduct in all your online activities.
  • Promote positive impact: Use the .foundation domain to showcase the positive work of your organization and contribute to the betterment of society.

Fact: The .foundation domain provides a dedicated online space for legitimate foundations and NGOs to showcase their work and gain credibility.

How Can .foundation Domain Name Help In Fundraising?

For foundations and NGOs, fundraising is a crucial aspect of their operations in order to continue making a positive impact in their communities. In this section, we will discuss how a .foundation domain name can be a valuable tool in achieving fundraising goals. From increasing online donations to creating a strong online presence, we will explore the various ways in which this unique domain can help attract donors and supporters for a meaningful cause.

1. Increases Online Donations

Increasing online donations is crucial for the success of foundations and NGOs. To achieve this, organizations can follow a series of steps:

  1. Create a dedicated and user-friendly donation page on your website.
  2. Offer multiple donation options, such as one-time or recurring donations.
  3. Implement secure payment gateways to build trust and ensure data security.
  4. Utilize storytelling techniques to emotionally connect with potential donors.
  5. Optimize your website for search engines to increase visibility and attract more visitors.
  6. Use social media platforms to promote your cause and drive traffic to your donation page.
  7. Engage with your donors by sending personalized thank-you messages and updates on how their contributions make a difference.

Fun Fact: According to a study, organizations that provide a seamless online donation experience can see an increase in donations by up to 40%.

2. Attracts More Donors And Supporters

Using a .foundation domain name can attract more donors and supporters to your organization. Here are steps to maximize its potential:

  1. Create a compelling website: Design a user-friendly and visually appealing website, showcasing your organization’s mission, impact, and success stories.
  2. Optimize for search engines: Use relevant keywords and optimize your website’s content to improve its visibility in search engine results, attracting more donors and supporters.
  3. Engage on social media: Utilize social media platforms to connect with potential donors and supporters, sharing updates, success stories, and calls to action that can attract more supporters.
  4. Utilize email marketing: Build an email list of interested individuals and regularly send out newsletters and updates to keep them engaged and attract more donors and supporters.
  5. Collaborate with influencers: Partner with influencers or well-known individuals who align with your cause to help spread awareness and attract more supporters to your organization.
  6. Hold fundraising events: Organize virtual or in-person events to engage donors and supporters, offering unique experiences and opportunities to contribute to your cause.
  7. Build relationships with existing supporters: Foster strong relationships with current donors and supporters, recognizing their contributions and keeping them informed about the impact of their donations, which can attract more donors and supporters to your organization.

3. Creates A Strong Online Presence For The Organization

Having a strong online presence is crucial for organizations to increase visibility and effectively engage with their target audience. Here are some steps to create a strong online presence for your organization:

  1. Develop a user-friendly website that reflects your organization’s mission and values.
  2. Create valuable and relevant content, such as blog posts, articles, and videos, to establish your organization as an authority in your field.
  3. Optimize your website for search engines to improve visibility and attract organic traffic and create a strong online presence for the organization.
  4. Utilize social media platforms to engage with your audience, share updates, and promote your organization’s initiatives and enhance your online presence.
  5. Join relevant online communities and participate in discussions to build relationships and expand your network, further establishing a strong online presence for your organization.
  6. Implement online fundraising strategies, such as crowdfunding campaigns and donation platforms, to support your organization’s financial needs and contribute to its online presence.
  7. Monitor and analyze your online presence regularly to identify areas for improvement and make data-driven decisions to continuously strengthen your organization’s online presence.

Frequently Asked Questions

What are the top three domains for the social good sector?

The top three domains for the social good sector are .org, .ngo, and .ong. .org is the most trusted domain on the Internet and open to all, while .ngo and .ong require legal verification to register and use.

When were .org, .ngo, and .ong established?

.org was established in 1985, .ngo and .ong were released on May 6, 2015.

How many .orgs are currently registered worldwide?

As of November 2017, there are more than 11 million .orgs registered worldwide.

What is the predominant term used for nonprofits in different regions?

According to the 2017 Global NGO Online Technology Report, “NGO” is the predominant term used in Africa, Asia, and Europe, while “ONG” is used in South America. The term “nonprofit organization” is predominantly used in Australia & Oceania and North America.

How much does it cost to purchase .ngo and .ong domains?

To purchase .ngo and .ong domains, they are sold bundled and cost $30-50US. Upon purchase, the verification process must be completed through OnGood.ngo, which takes 5-10 minutes and requires documentation to prove legal and good standing.

Can .ngo and .ong domain holders redirect to their .org website?

For organizations that prioritize .org, it is recommended to “redirect” .ngo and .ong domains to the .org website for free and easy through the domain registrar.

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