What Content Strategy Should You Adopt for WordPress?

A content strategy for WordPress refers to the plan and approach for creating, publishing, and promoting content on your WordPress website. It involves setting clear objectives, understanding your target audience, and creating valuable and relevant content to attract and engage them. In the competitive digital landscape, having a well-defined content strategy for your WordPress site is crucial for driving traffic, increasing conversions, and building a strong online presence.

A study by Content Marketing Institute found that having a documented content strategy leads to higher levels of content marketing success. Here are the key elements of a successful content strategy for WordPress:

1. Define Your Target Audience: Understand your target audience’s demographics, interests, and pain points to create content that resonates with them.
2. Set Clear Goals and Objectives: Determine what you want to achieve with your content, whether it’s increasing website traffic, generating leads, or building brand awareness.
3. Conduct Keyword Research: Identify relevant keywords and incorporate them into your content to improve your website’s search engine ranking.
4. Plan Your Content Types and Formats: Decide on the types of content you will create, such as blog posts, videos, infographics, etc., and the formats you will use to present them.
5. Create a Content Calendar: Plan and schedule your content in advance to ensure a consistent and timely publishing schedule.
6. Establish a Content Promotion Plan: Use social media, email marketing, and other channels to promote your content and reach a wider audience.
7. Monitor and Analyze Your Results: Track your content’s performance, analyze the data, and make adjustments to your strategy as needed.

There are various types of content strategies for WordPress that you can adopt depending on your goals and audience. These include SEO-driven, social media-driven, user-generated, influencer-driven, and brand storytelling strategies.

To implement a successful content strategy for WordPress, you can utilize various tools and resources, collaborate with other bloggers and brands, and continuously monitor and adjust your strategy to keep up with changing trends and audience preferences. By following these guidelines, you can create a successful content strategy for your WordPress website and attract and engage your target audience effectively.

Key Takeaways:

A successful content strategy for WordPress involves defining your target audience, setting clear goals, conducting keyword research, planning content types and formats, creating a content calendar, promoting your content, and analyzing results.

There are different types of content strategies for WordPress, including SEO-driven, social media-driven, user-generated, influencer-driven, and brand storytelling strategies. Choose the one that best aligns with your goals and target audience.

To implement a content strategy for WordPress, utilize WordPress plugins and tools, collaborate with other bloggers and brands, utilize social media platforms, create quality and engaging content, and continuously monitor and adjust your strategy for optimal results.

What Is a Content Strategy for WordPress?

A content strategy for WordPress is a comprehensive plan for producing, managing, and distributing content on your WordPress website. It involves setting clear objectives, understanding your target audience, and determining the most impactful types of content for them. A well-defined content strategy helps maintain organization, ensures consistency in messaging, and enhances user experience. To develop an effective content strategy for WordPress, follow these steps:

1. Define your goals: Clearly define what you want to achieve with your content, whether it’s increasing website traffic, generating leads, or building brand awareness.
2. Know your audience: Conduct research to gain insights into your target audience’s demographics, interests, and pain points.
3. Plan your content: Identify relevant topics and formats that will engage your audience and align with your goals.
4. Create a content calendar: Schedule your content creation and publication to maintain a consistent posting schedule.
5. Promote your content: Utilize social media, email marketing, and other channels to distribute and amplify your content.

Regularly reviewing and adjusting your content strategy based on performance metrics and audience feedback is crucial for continuous improvement.

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Why Do You Need a Content Strategy for WordPress?

A content strategy is crucial for effectively managing your WordPress website. Without a strategy in place, you risk creating and publishing content that does not align with your goals and target audience. Here are a few reasons why having a content strategy for WordPress is essential:

1. Focus and direction: A content strategy provides a roadmap for what content to create, when to publish it, and how to promote it. This ensures that your efforts are focused and aligned with your overall objectives.
2. Consistency and quality: With a content strategy, you can establish guidelines for consistently creating high-quality content. This helps maintain a professional image and builds trust with your audience.
3. Targeted audience engagement: A well-defined content strategy helps you understand your audience’s needs and interests. This knowledge enables you to create content that resonates with them, leading to higher engagement and conversions.
4. Optimization for search engines: A content strategy allows you to optimize your content for search engines, improving your website’s visibility and organic traffic.

What Are the Key Elements of a Successful Content Strategy for WordPress?

A well-defined content strategy is crucial for any successful website, especially for a platform like WordPress. In this section, we will discuss the key elements that make up a strong content strategy for WordPress. From defining your target audience to monitoring and analyzing your results, we will cover all the necessary steps to help you create an effective and sustainable content plan for your WordPress site. Let’s dive in and discover how you can optimize your content strategy for maximum impact and success.

1. Define Your Target Audience

Identifying your target audience is a crucial step in developing a successful content strategy for WordPress. By understanding your audience, you can customize your content to meet their needs and preferences. Here are the essential steps to define your target audience:

1. Conduct market research: Gather information about your industry, competitors, and potential customers to identify their demographics, interests, and behaviors.
2. Create buyer personas: Develop detailed profiles that represent your ideal customers, including their age, gender, occupation, goals, challenges, and values.
3. Analyze website analytics: Utilize tools like Google Analytics to gain insights into your current website visitors, such as their geographic location, traffic sources, and browsing behaviors.
4. Collect feedback: Engage with your existing audience through surveys, interviews, or social media interactions to understand their preferences, pain points, and expectations.
5. Refine your target audience: Use the collected data and feedback to refine and update your buyer personas, ensuring they accurately represent your target audience.

2. Set Clear Goals and Objectives

Setting clear goals and objectives is a crucial step in developing an effective content strategy for WordPress. It provides direction and ensures that your efforts align with your overall objectives. Here are the steps to set clear goals and objectives:

1. Identify your overall objectives: Determine what you want to achieve with your content strategy. This could include increasing website traffic, generating leads, improving brand awareness, or boosting sales.
2. Define specific goals: Break down your objectives into specific, measurable, achievable, relevant, and time-bound (SMART) goals. For example, setting a goal to increase website traffic by 20% within six months.
3. Align goals with audience needs: Consider your target audience and their preferences. Ensure your goals align with their needs and provide value to them.
4. Track key performance indicators (KPIs): Identify the metrics that will help you measure the success of your goals. This could include website traffic, engagement rates, conversion rates, or social media followers.
5. Regularly review and adjust goals: Continuously monitor your progress and make adjustments if needed. Regularly assess the effectiveness of your goals and objectives to ensure they are still relevant and aligned with your business objectives.

By setting clear goals and objectives, you can focus your efforts and measure the success of your content strategy on WordPress.

3. Conduct Keyword Research

Conducting keyword research is a crucial step in developing a successful content strategy for WordPress. It helps you understand what your target audience is searching for, allowing you to create content that aligns with their needs and interests. Here are the steps to conduct effective keyword research:

1. Start with brainstorming: Generate a list of relevant topics and keywords related to your niche or industry.
2. Utilize keyword research tools: Utilize tools like Google Keyword Planner, SEMrush, or Moz Keyword Explorer to identify high-volume, low-competition keywords.
3. Analyze keyword metrics: Evaluate metrics such as search volume, keyword difficulty, and competition to prioritize your keyword targets.
4. Incorporate long-tail keywords: Include longer, more specific phrases that reflect user intent and have less competition.
5. Explore related keywords: Look for semantically related keywords and variations to diversify your content and capture a wider range of search queries.
6. Monitor keyword trends: Stay updated on trending topics and adjust your keyword strategy accordingly.

By conducting thorough keyword research, you can optimize your WordPress content to attract organic traffic and improve your website’s visibility in search engine results.

4. Plan Your Content Types and Formats

When planning your content types and formats for your WordPress website, it’s important to keep your target audience, goals, and objectives in mind. Follow these steps to effectively plan your content:

1. Identify your target audience: Understand who your content is intended for and tailor it to their specific needs and preferences.
2. Set clear goals and objectives: Define what you want to achieve with your content, such as increasing website traffic, generating leads, or boosting brand awareness.
3. Conduct keyword research: Research relevant keywords and strategically incorporate them into your content to improve search engine visibility.
4. Plan your content types and formats: Determine the types of content you will create, such as blog posts, videos, infographics, or podcasts. Consider the formats that will resonate best with your audience.
5. Create a content calendar: Develop a schedule for creating and publishing your content to ensure consistency and organization.
6. Establish a content promotion plan: Define how you will promote your content through social media, email marketing, or collaborations with influencers.
7. Monitor and analyze your results: Regularly review your content performance using analytics tools to identify what works and make necessary adjustments.

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5. Create a Content Calendar

Creating a content calendar is an essential step in implementing an effective content strategy for WordPress. It helps ensure consistency, organization, and timely delivery of content to your audience. Here are the steps to create a Content Calendar:

1. Define your content goals and objectives.
2. Identify key dates, events, or holidays relevant to your niche.
3. Brainstorm content ideas and topics that align with your goals and target audience.
4. Map out a schedule for your content, including publishing dates and times.
5. Assign tasks and responsibilities to team members or yourself.
6. Consider the frequency and variety of content types, such as blog posts, videos, or infographics.
7. Use tools like editorial calendar plugins or Google Calendar to create and manage your Content Calendar.
8. Regularly review and update your calendar to accommodate changes or new opportunities.

The concept of Content Calendars originated in the early days of print media, when newspapers and magazines would meticulously plan and schedule their content in advance. This practice ensured a smooth workflow and timely delivery of information to their readers. With the advent of digital platforms, Content Calendars have become even more essential for content creators, allowing them to stay organized, engage their audience consistently, and meet their content goals effectively.

6. Establish a Content Promotion Plan

To establish an effective content promotion plan for your WordPress site, follow these steps:

1. Identify your target audience and determine their preferred channels for promotion.
2. Create a comprehensive list of channels for promotion, including social media platforms, email newsletters, and industry forums.
3. Develop a schedule for distributing your content to ensure consistent promotion across all channels.
4. Craft compelling headlines and descriptions that will capture the attention of your target audience.
5. Utilize SEO techniques to optimize your content for search engines.
6. Engage with influencers or industry experts to expand your reach and promote your content.
7. Collaborate with other bloggers or brands to cross-promote your content and reach a wider audience.

Fact: According to a study, businesses with a documented content promotion strategy generate 13 times more traffic than those without one.

7. Monitor and Analyze Your Results

To ensure the success of your WordPress content strategy, it is crucial to diligently monitor and analyze your results. This step allows you to evaluate the effectiveness of your content and make data-driven decisions for improvement. Here are the key steps for monitoring and analyzing your results:

1. Track website analytics: Utilize tools like Google Analytics to monitor website traffic, user behavior, and engagement metrics.
2. Analyze content performance: Evaluate the performance of your content by examining metrics such as page views, time on page, bounce rate, and conversion rates.
3. Monitor social media metrics: Keep an eye on the engagement and reach of your content on various social media platforms.
4. Collect user feedback: Gather feedback from your audience through surveys, comments, and feedback forms to gain insight into their preferences and needs.
5. Compare against goals: Measure your results against the goals and objectives outlined in your content strategy to determine if you’re on track.
6. Make data-driven adjustments: Utilize the insights gathered to make informed decisions about optimizing, targeting, and distributing your content.
7. Continuously iterate and improve: Regularly review and refine your content strategy based on the feedback and data you’ve collected.

When a company implemented a content strategy for their WordPress blog, they diligently monitored their results. By analyzing their website analytics and user feedback, they discovered that their audience engaged more with long-form, educational articles. They adjusted their content plan accordingly, focusing on producing more in-depth guides and tutorials. As a result, their website traffic and engagement metrics significantly increased, leading to higher conversions and a loyal user base. Monitoring and analyzing their results allowed them to gain a better understanding of their audience and tailor their content strategy for maximum impact.

What Are the Different Types of Content Strategies for WordPress?

As a WordPress user, you have the power to shape your website’s content strategy according to your goals and audience. But with so many options available, it can be overwhelming to decide on the right approach. In this section, we will discuss the different types of content strategies for WordPress and how they can benefit your website. From prioritizing SEO to leveraging social media or incorporating user-generated content, there are various approaches to consider. So, let’s dive in and explore the possibilities for your content strategy on WordPress.

1. SEO-driven Content Strategy

An SEO-driven content strategy for WordPress can significantly improve your website’s visibility and organic traffic. Here are the steps to implement this strategy:

1. Perform keyword research: Identify relevant keywords and phrases that your target audience is searching for, including those related to an SEO-driven content strategy.
2. Optimize on-page elements: Incorporate keywords naturally into your page titles, headings, meta descriptions, and URL structures to drive SEO results.
3. Create high-quality content: Develop informative and engaging content that aligns with the identified keywords and provides value to readers, thus boosting SEO.
4. Optimize content for search engines: Ensure your content includes relevant keywords, proper formatting, internal and external links, and optimized image alt tags to improve SEO performance.
5. Build quality backlinks: Acquire backlinks from reputable websites in your industry to boost your website’s authority and search engine rankings, an essential aspect of an SEO-driven content strategy.
6. Regularly update and refresh content: Keep your content up to date, and regularly add new content to attract search engine crawlers and provide fresh information to readers, thus improving SEO results.
7. Analyze and adjust: Monitor your website’s performance using analytics tools, and make adjustments to your strategy based on the data to improve SEO results for your SEO-driven content strategy.

2. Social Media-driven Content Strategy

A social media-driven content strategy for WordPress can help you effectively engage and expand your audience on popular social media platforms. To successfully implement this strategy, follow these key steps:

1. Identify your target audience on various social media platforms.
2. Research the best social media platforms for your niche or industry.
3. Create a content plan specifically tailored for social media, taking into account each platform’s unique features and audience expectations.
4. Develop a consistent brand voice and visual style for your social media posts.
5. Produce engaging and shareable content, including images, videos, and infographics.
6. Utilize social media scheduling tools to plan and automate your content posting.
7. Interact with your audience by responding to comments, messages, and mentions.
8. Promote your WordPress content on social media through regular sharing and cross-promotion.
9. Analyze your social media metrics to evaluate the success of your strategy and make necessary adjustments.

3. User-generated Content Strategy

A strategy that utilizes user-generated content is a powerful way to engage your audience and tap into their creativity. Here are the steps to successfully implement a user-generated content strategy for WordPress:

1. Encourage participation: Encourage your audience to submit their content, such as testimonials, reviews, or user-generated videos.
2. Create guidelines: Clearly define the type of content you are looking for and any specific requirements or rules.
3. Offer incentives: Provide incentives like discounts, giveaways, or exclusive access to encourage more submissions.
4. Curate and moderate: Review and select the best user-generated content to showcase on your website or social media platforms.
5. Engage with contributors: Show appreciation by responding to and acknowledging the efforts of those who contribute.
6. Promote and share: Share the user-generated content across your platforms to amplify its reach and inspire others to contribute.
7. Monitor and respond: Keep an eye on the user-generated content and respond to any comments or feedback from your audience.

The concept of user-generated content has gained popularity with the rise of social media platforms. A notable example is the “Share a Coke” campaign by Coca-Cola, where customers were encouraged to share pictures of themselves with personalized Coke bottles. This campaign resulted in millions of user-generated photos shared on social media, creating a massive buzz and increasing brand engagement. By implementing a user-generated content strategy, you can tap into the creativity and enthusiasm of your audience, fostering a sense of community and building brand loyalty.

4. Influencer-driven Content Strategy

An influencer-driven content strategy can be highly effective in reaching and engaging your target audience on WordPress. Here are the key steps to implement this strategy:

1. Identify relevant influencers: Research and identify influencers in your niche who have a substantial following and align with your brand.
2. Build relationships: Reach out to influencers and build genuine relationships with them. Engage with their content, share their posts, and offer value to establish trust.
3. Create partnerships: Collaborate with influencers to create content that showcases your products or services. This can include sponsored posts, product reviews, or influencer takeovers.
4. Amplify content: Leverage the influence of the partnership by promoting the content across your website, social media channels, and email newsletters.
5. Track performance: Monitor the performance of your influencer-driven content strategy using analytics tools. Track metrics such as engagement, reach, and conversions to assess the effectiveness of each collaboration.
6. Iterate and optimize: Based on the data collected, refine your influencer partnerships and content strategy. Continuously experiment and adapt to maximize results.

By utilizing influencers’ credibility and reach, an influencer-driven content strategy can effectively expand your brand’s visibility and credibility on WordPress.

5. Brand Storytelling Content Strategy

A successful brand storytelling content strategy can help businesses establish a deeper connection with their audience and create a strong brand identity. Follow these key steps to implement a brand storytelling content strategy for WordPress:

1. Identify your brand story: Discover what sets your brand apart and develop a compelling narrative around it.
2. Define your target audience: Understand who your audience is and tailor your storytelling to resonate with their interests and values.
3. Create engaging content: Utilize storytelling techniques to create content that captures your audience’s attention and evokes emotions.
4. Incorporate visuals: Enhance your storytelling with images, videos, and graphics to make it more visually appealing.
5. Consistency is key: Maintain a consistent brand voice and storytelling approach throughout all your content.

A prime example of a company that has successfully implemented a brand storytelling content strategy is Patagonia. Through their content, they share stories of environmental activism and sustainable outdoor adventures. By aligning their brand with their audience’s values and showcasing their dedication to social and environmental causes, they have built a devoted community of customers who not only purchase their products but also support their mission.

How Can You Implement a Content Strategy for WordPress?

Now that you have decided to create a content strategy for your WordPress site, the next question is how do you go about implementing it? In this section, we will discuss various methods and techniques that can help you effectively execute your content strategy. From utilizing WordPress plugins and tools to collaborating with other bloggers and brands, we’ll cover all the necessary steps to take your content strategy to the next level. So, let’s dive in and explore the different ways you can implement a successful content strategy for your WordPress site.

1. Use WordPress Plugins and Tools

When developing a content strategy for WordPress, incorporating plugins and tools can significantly enhance your efforts. Here are the steps to follow:

1. Research and select the appropriate plugins and tools that align with your content goals and objectives.
2. Install and activate the chosen plugins on your WordPress website.
3. Customize the settings of each plugin to fit your specific needs.
4. Utilize SEO plugins like Yoast SEO or Rank Math to optimize your content for search engines.
5. Utilize analytics plugins such as Google Analytics or Jetpack to track and measure the performance of your content.
6. Incorporate social media sharing plugins like ShareThis or AddThis to encourage the sharing of your content on social media.
7. Utilize content creation tools like Grammarly or Hemingway Editor to ensure your content is error-free and engaging.

Fact: Did you know that there are over 55,000 plugins and tools available on WordPress that can help you effectively optimize and manage your content?

2. Collaborate with Other Bloggers and Brands

Collaborating with other bloggers and brands can greatly enhance your content strategy for WordPress. This collaboration opens up opportunities for cross-promotion, increased reach, and valuable insights from industry experts. Here are the steps to effectively collaborate:

1. Identify potential collaborators: Research and identify bloggers and brands whose values align with yours and who have a similar target audience.
2. Reach out and establish a connection: Send personalized emails or direct messages introducing yourself and explaining the potential benefits of collaborating with other bloggers and brands.
3. Discuss collaboration ideas: Brainstorm ideas for collaboration that can benefit both parties, such as guest posting, co-creating content, or hosting joint webinars.
4. Create a collaboration plan: Outline the objectives, timeline, and responsibilities for each collaborator to ensure a smooth and successful partnership.
5. Promote each other’s content: Cross-promote each other’s content through social media shares, backlinks, and mentions in newsletters or blog posts.
6. Measure and evaluate results: Monitor the impact of the collaboration on website traffic, engagement, and conversions. Adjust the strategy as needed based on the results.

3. Utilize Social Media Platforms

To effectively utilize social media platforms as part of your content strategy for WordPress, follow these steps:

1. Create profiles on relevant social media platforms, such as Facebook, Instagram, Twitter, or LinkedIn.
2. Research and understand your target audience’s preferred social media platforms.
3. Develop a consistent branding strategy across all social media profiles.
4. Share your WordPress content on social media platforms, including articles, blog posts, videos, and infographics.
5. Engage with your audience by responding to comments, messages, and mentions.
6. Utilize social media analytics tools to monitor the performance of your content and adjust your strategy accordingly.
7. Collaborate with influencers or partner with other brands to reach a wider audience.
8. Use social media advertising options to boost your content’s visibility and reach.

By following these steps, you can effectively utilize social media platforms to increase the visibility of your WordPress content, engage with your audience, and drive traffic to your website. Experiment with different platforms and strategies to find what works best for your specific target audience and goals.

4. Create Quality and Engaging Content

Creating quality and engaging content is crucial for a successful content strategy on WordPress. To achieve this, follow these steps:

1. Understand your audience: Conduct research and analysis to understand your target audience’s interests, preferences, and needs.
2. Develop a content plan: Identify topics that align with your audience’s interests and your brand’s goals.
3. Write compelling headlines: Craft attention-grabbing headlines that entice readers to click and read your content.
4. Create valuable and informative content: Produce high-quality articles, blog posts, videos, or podcasts that provide value and answer your audience’s questions.
5. Use visuals: Incorporate eye-catching images, infographics, or videos to enhance engagement and make your content more visually appealing.
6. Optimize for SEO: Conduct keyword research and optimize your content to improve search engine visibility and attract organic traffic.
7. Include a call to action: Encourage readers to take action by including clear and relevant calls to action within your content.
8. Promote your content: Share your content on social media, email newsletters, and other platforms to reach a wider audience and drive traffic to your website.
9. Engage with your audience: Respond to comments, questions, and feedback from your audience to foster engagement and build relationships.

By following these steps, you can create quality and engaging content that not only attracts and engages your audience but also helps you achieve your content strategy goals on WordPress.

5. Continuously Monitor and Adjust Your Strategy

Consistently monitoring and adjusting your content strategy for WordPress is essential to ensure its effectiveness and success. Here are some steps to follow:

1. Regularly review your content performance metrics, such as page views, engagement metrics, and conversion rates.
2. Analyze the data to identify patterns and trends in user behavior, content preferences, and areas for improvement.
3. Use the insights gained to make informed adjustments to your content strategy, including content topics, formats, and distribution channels.
4. Experiment with different strategies and tactics to optimize your content’s reach and impact.
5. Stay updated with the latest industry trends, changes in algorithms, and audience preferences to adapt your strategy accordingly.

By consistently monitoring and adjusting your content strategy, you can ensure that it remains relevant, engaging, and effective in achieving your goals.

The renowned clothing brand, Nike, continuously monitored and adjusted their content strategy to stay relevant and maintain their position as a leader in the sports industry. They analyzed their target audience’s preferences and behavior, experimented with different content formats and channels, and closely monitored the performance of their campaigns. As a result, Nike was able to adapt their strategy to emerging trends, effectively engage their audience, and drive significant growth in their online presence and sales.

Frequently Asked Questions

What is content strategy and how does it differ from content marketing strategy?

Content strategy is a niche discipline that focuses on mapping content to business goals and customer needs. It is different from content marketing strategy, which is more singularly focused on creating and amplifying content. Content strategy connects business goals and customer needs to content ideas and efforts, while content marketing strategy focuses on attracting and engaging online audiences.

Why is content strategy important for businesses, particularly small business owners?

Content strategy is crucial for businesses to ensure their content aligns with their goals and the needs of their customers. It helps small business owners avoid wasting time on content that won’t benefit their goals, and serves as a throughline to help them reach their goals quickly and easily. Without a content strategy, businesses may struggle to stay focused and on track towards their goals.

How can a WordPress.com website benefit from a solid content strategy?

For a WordPress.com website, a key element of the content strategy would be to attract more traffic and increase website visibility. This can be achieved through tactics such as creating high quality, evergreen content and utilizing an inbound marketing framework. By following a content strategy, businesses can ensure that their efforts are aligned with their goals and customer needs, leading to increased traffic and customer engagement.

What are some key factors to consider when creating a content strategy?

There are five key elements that should be included in a content strategy: a SWOT analysis, audience personas, a content marketing mission, an action plan, and governance factors. These elements will help businesses identify their strengths, weaknesses, opportunities, and threats, as well as understand their target audience and create a plan for creating and distributing content that meets their needs and business objectives.

How can a content strategy benefit businesses with low literacy levels or limited resources?

Content strategy is achievable for even the smallest businesses, including one-person organizations, and can be tailored to fit their specific needs and resources. It can also be easy and fun to implement, making it accessible for businesses with limited resources or low literacy levels. By building trust through useful and usable content, businesses can effectively connect with their target audience and achieve success.

How does a holistic view of content creation and implementation contribute to the success of a content strategy?

A holistic view of content creation and implementation is necessary for an effective content strategy. This means involving specialists from different disciplines, such as creative, UX, and strategy, and working together as a team. By considering all aspects of content, from ideation to distribution, businesses can fulfill users’ expectations and meet their business goals, leading to customer satisfaction and overall digital success.