Increase Sales by Adding Chat to Your Website

Adding a chat feature to your WordPress website can significantly enhance your customer service, improve user engagement, and potentially increase sales. Chat systems provide immediate communication between you and your visitors, offering a personal touch that can set your site apart from competitors. Here’s a comprehensive guide on how to add a chat system to your WordPress site, covering both plugin options and third-party services.

1. Choosing the Right Chat Solution

Before adding chat functionality, consider what you need from a chat system. Do you require 24/7 automated responses, or is live chat during business hours sufficient? Are you looking for in-depth analytics, CRM integrations, or the ability to handle multiple chats simultaneously? Your answers will guide your choice of chat solution.

Popular WordPress Chat Plugins

  • Tidio Live Chat: A user-friendly option with both free and paid plans, offering features like chatbots, email integration, and automation.
  • WP Live Chat Support: An excellent choice for small to medium businesses, providing a fully functional free version and a premium version with advanced features.
  • LiveChat: A premium live chat solution that includes features such as ticketing, chat invitations, and extensive integrations with other tools and services.

Third-Party Chat Services

  • Intercom: Offers a robust platform for live chat and automated messaging with advanced analytics and segmentation capabilities.
  • Drift: Focuses on conversational marketing and sales, allowing you to qualify leads through chat and book meetings directly from the conversation.
  • Zendesk Chat: Provides a comprehensive support solution with live chat, automation, and integration into Zendesk’s ticketing system.

2. Integrating Chat into WordPress

The integration process will vary depending on whether you’re using a WordPress plugin or a third-party service. For most WordPress plugins, the installation process is straightforward:

Installing a WordPress Chat Plugin

  1. Find and Install the Plugin: Navigate to your WordPress dashboard, go to Plugins > Add New, and search for your chosen chat plugin. Click “Install Now” and then “Activate.”
  2. Configure Settings: After activation, you’ll find a new menu item for the chat plugin on your dashboard. Click on it to access the settings page where you can customize the chat functionality, appearance, and other settings according to your needs.
  3. Test the Chat: Ensure the chat appears on your site and is functioning correctly by visiting your website in a different browser or incognito mode and initiating a chat.

Using a Third-Party Chat Service

  1. Sign Up and Configure Your Account: Start by signing up for the service and configuring your chat widget through the service’s dashboard. You’ll be able to customize the appearance, set up automated greetings, and more.
  2. Integrate with WordPress: Most third-party services will provide you with a snippet of code to insert into your WordPress site. You can usually add this to your site’s header by going to Appearance > Theme Editor and pasting the code before the </head> tag in the header.php file. Alternatively, use a plugin like Insert Headers and Footers to easily add the code.
  3. Test the Chat Functionality: Similar to the plugin approach, test the chat functionality to ensure it’s working correctly on your website.

3. Best Practices for Using Chat on Your Website

  • Set Clear Availability Hours: If you’re not using a chatbot, clearly state the hours when live chat is available to manage visitor expectations.
  • Train Your Team: Ensure anyone responsible for handling chat is trained on how to respond effectively and efficiently to inquiries.
  • Monitor and Respond Quickly: Fast response times are crucial in live chat. Aim to respond to messages as quickly as possible.
  • Use Predefined Scripts for Common Questions: This can help speed up response times and ensure consistency in your answers.
  • Analyze Chat Interactions: Use the analytics provided by your chat solution to understand common questions, visitor satisfaction, and how chat impacts your business goals.


Adding a chat feature to your WordPress website is a powerful way to engage with your visitors and improve the overall user experience. Whether you choose a dedicated WordPress plugin or a third-party service, the key is to select a solution that fits your business needs and to ensure it is correctly integrated and managed. By following these steps and best practices, you can effectively implement a chat system on your WordPress site, providing immediate value to your visitors and your business.

Imagine you’re in a shop, searching for the ideal gift for a friend or partner. You feel the pressure mounting, edging towards frustration, when suddenly, a sales assistant steps in. With a simple question, they guide you out of your dilemma and straight to the perfect present. This scenario mirrors the seamless experience offered by Facebook’s Chat Plugin. It effortlessly transitions customers from mere consideration to decisive action, akin to a helpful salesperson who arrives just in time to turn your browsing into a successful purchase.


eCommerce site using Facebook Messenger

It opens up a direct path to connect with customers just when they’re most ready to make a purchase. Did you know? Folks who chat on websites are almost 3 times more likely to go ahead and buy something compared to those who don’t. And here’s something that might catch your eye: half of the online shoppers in the US might just leave their shopping carts behind if they can’t get quick answers to their questions. So, really, having a clear line of chat with your customers is more than just nice—it could be the difference between making a sale or missing out.

How to use Facebook and WooCommerce to help drive full-funnel growth

Offering quick and budget-friendly customer support in real-time

Chat solutions aren’t just there for making sales; they’re a crucial part of offering ongoing support too. Messaging has woven itself into the fabric of our daily communication, with 80% of adults sending messages every day—and this trend is only growing. This is great news for your customers, who can effortlessly shoot over a question without the hassle of hunting down a phone number or enduring the wait on hold. Plus, it’s a win for your business efficiency, saving precious time as your team can handle multiple chats at once.

Fostering enduring connections with customers

Over two-thirds of people feel that being able to message a business boosts their confidence in the brand. These positive chat experiences can sprinkle a little extra joy into your customers’ days. Thanks to Facebook’s Chat Plugin, the whole experience feels friendlier and more personal, as customers reach out using their real Facebook profiles. What’s more, Messenger enables the conversation to flow seamlessly from your Facebook Page Inbox to the customer’s Messenger app, so they can continue chatting even after they’ve navigated away from your site. This continuity not only cements your relationship but also keeps the lines of communication open and convenient, no matter where they are.


Facebook Messenger on a mobile phone

Facebook’s Chat Plugin allows you to add Messenger to your website through the WordPress plugin repository. Not only will you benefit from all of the functionality we’ve talked about, you can also personalize everything to fit your brand, including the appearance, language, and voice.

To add Facebook’s Chat Plugin to your website:

  1. Log into your WordPress dashboard.
  2. Click PluginsAdd New.
  3. Search “Facebook Chat Plugin”
  4. Select the plugin authored by Facebook and click Install Now.
  5. Click Activate.
  6. You should now see a tab that says “Customer Chat” and you can connect your Facebook by going to Getting Started and clicking Edit Chat Plugin.

More than a billion people use Messenger every month — no matter which audience you want to reach, you’ll be able to connect with them. Learn more about how to chat with customers using Messenger and set up an instant greeting for people who reach out.


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